Working and talking with members I am struck by the variation in the use and understanding of LinkedIn and so I thought it might be a good to address the benefits of being on LinkedIn, why you should commit to having a strong profile and using this superb tool. This is not a ‘how to’ guide, but a ‘why to’
It is your shop front
First and foremost, so many employers do a cursory check on the internet. LinkedIn has it so locked down with Google that chances are (and depending on how unusual your name is) your LinkedIn profile, if you are active, will come up first or at least in the first few. So you can take a potential employer to your profile – backing up your already strong CV, and demonstrating that you use and understand the basic technology now required by us all. This is the ideal opportunity for you to display a strong and compelling profile that will lift you above the competition.
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